Introduction
Also referred to as Access Management and Access Control, People
Access may be interpreted to mean mechanised crowd control. However,
we write in the context of facilities that use Intouch Technology
and more particularly the snow sport industry in North America /
Australia / New Zealand. It is important to note People Access
systems may not remove the need or obligation to assist people into
a facility or onto a lift (or the associated cost). People Access is
more precisely the verification of the right to use the
facility.
Largely, the benefit to a business of systemised People Access
is;
a) trapping revenue previously lost to theft of use, and b)
reduction in human resources costs associated with ticket
verification.
Other values to be derived from People Access systems include
demographic data of many permutations, which may assist a business
in driving and targeting its marketing and operations expenditure
more effectively. These values are challenging to systematise and
associated benefits difficult to quantify. Particularly in context
to the snowsport industry this might be translated into products
that limit the use of facilities (such as beginner runs) or the more
accurate policing of timed ticketing products.
The consideration of People Access technology necessitates that a
business quantify the potential loss by theft, and
verification-related human resources costs, to justify the intended
investment.
Businesses considering the implementation of a People Access
system must also consider the risk that the required investment may
not necessarily translate to increased revenue. It is also possible
that the total cost of ownership of a sophisticated People Access
system may be a continuing liability, rather than an asset.
Intouch Technology Group has worked with People Access
technologies for almost 15 years and has long maintained there will
need to be a further convergence of need and cost to make many of
these technologies attractive to more ski area operators (see
Appendix 1. 1997 news article from Ski Area Press). The passage of
time has justified this assertion.
Since 1997 we have not seen a significant change in the need for
systemised People Access solutions (people are not tending to be any
more or less honest) and there has not been a significant change in
the equipment cost. However, more sophisticated use of e-commerce
functionality as well as the fact that People Access software
systems have benefited from a decade of development, mean the costs
and risks now faced by potential implementors are continuing to
decline.
Background
Ten years have passed since we first started to hear about RFID
and Smartcard ticketing in the ski industry. Intouch Technology
Group was one of the first ticketing companies to enthusiastically
embrace these technologies and assess their viability for its
clients.
Prior to 1997 Intouch had already worked with several
Australasian ski resort operators to pioneer photos on polypropylene
day tickets in order to stem transference of tickets and outright
fraud by ticket counterfeiting. In the late 1990s, Intouch
implemented one of the World's largest ticket scanning systems at
Mammoth Mountain, California, using hand held wireless scanners.
1998 Intouch Powerscan
Intouch staff have also spent considerable time throughout this
period traveling though Europe to assess and understand People
Access gates being used there and the emerging complementary
ticketing technology.
The European Experience
Fractional ownership of lifting infrastructure is common within
the European ski industry and it is this business structure, and its
associated revenue distribution requirements, which has largely
influenced the viability of gates at European ski fields.
Of the more than 1,500 resorts located within the EU, it is
estimated by providers of automated gate solutions that their
product is presently used by approximately 1,200 resorts.
The fractional ownership model sees all owners of property
located beneath a resort's lifts receive rights to a proportional
amount of the funds collected by a shared ticketing mechanism. It is
this need to distribute revenue based on use of facility that has
seen gated systems, which provide the required mechanism and audit
control, rise to such prominence.
Preferred Media / Data Carriers in the European market:
- RFID tickets
- Plastic Keycards
- Paper KeyTickets
- Paper barcode tickets
In North America
There are approximately 600 ski resorts in North America and
within this market manual People Access remains overwhelmingly the
preferred People Access methodology. Less than 10 resorts presently
use any form of automation. These systems are from European vendors
although some North American solutions were developed in the past.
First Trax gates in Northern California Circa
2000
Vendors of gate systems believe the reasons why this situation
persists include:
- Cost of automated systems
- Misunderstanding of technology
- Ticketing costs
- Guest acceptance
On the surface, this synopsis suggests a rather bleak outlook for
vendors of Access Control gates. However manufacturers are
increasingly of the opinion that evolving technology is bringing
forth a tipping point, at which investment in automation will become
economically viable in the North American and Australasian
markets.
Towards the Tipping Point
With a standard-sized US ski area facing an implementation bill
in the order of US$600K to $US800K, the cost of moving to the
desired level of automated People Access remains substantial. But
broadly speaking, there are factors driving increased interest in
automated people access and they fall into two categories; those
which benefit the resort guest, and those which benefit the resort
operator.
Benefits to Guest
The international ski market continues to become more competitive
and customer service is increasingly being used by ski area
operators as a key selling point.
Vendors of automated People Access systems are looking to cash in
on this phenomenon by positioning their product as one which affords
'maximum service with minimum effort'. Resort operators are being
told guests will be attracted to ski areas which decide to move on
from the traditional 'stop & be scanned' philosophy to one of
'scan & go'.
But it is a resort's embracing of access-related e-commerce
solutions, rather than their installations of turnstiles, which may
see a transition to integrated People Access most significantly
affect the guest experience.
Online purchasing of tickets and other products has the potential
to facilitate a one-stop shop for all holiday packaging. More
importantly, it allows guests to load all products and access
permissions on to the one data carrier (loyalty card, season pass)
if desired. Allowing a loyalty card holder to pre-purchase access,
as well as other products, will result in significantly less time
standing in on-mountain queues and benefit all parties involved.
The European experience suggests this element can be taken a step
further. Planai, a large Austrian resort, has developed personal
accounts on the resort's web site for loyalty card/season pass
holders. Through this interface they can access http://www.skiline.cc/, where they
can key in their ticket ID to receive personal skiing statistics
such as, lifts used, distance and altitude covered.
Benefits to Operator
The positive impact upon profitability associated with the
elimination of ticket fraud is the most-commonly cited justification
of people access implementation.
Ticket Fraud
Ticket fraud - which usually takes the form of illegal copying
and transference - is acknowledged as an industry-wide problem.
Producers of people access solutions suggest European ski area
operators without automated People Access experience a rate of fraud
of 15 per cent on annual ticket sales. USA ski area operators, they
say, are a little better off, with an annual rate of ticket fraud of
10 per cent.
Manual fraud counter measures available involve the increasing of
ticket checking staff, or the increased training of these staff, or
both. Given the recruitment challenges faced in the snowsports
industry and its high staff rotation, such measures can be viewed as
expensive and short-term.
Producers of People Access solutions are adamant that
implementing an automated ticket verification system can reduce
fraud rates "to almost zero", as the technology is accurate,
unbiased, and always on duty.
Staffing
It is common within the USA and Australasian ski industries for
recruitment of staff to be difficult and for human resources to be
one of the most significant expense line items. Furthermore, low
rates of pay for seasonal ticket-checking staff result in a high
rate of staff and know-how fluctuation.
Producers of automated People Access solutions promote that a 50
per cent (or higher) reduction in ticket-checking staff can be
obtained. One example cited in SKIDATA promotional material suggests
a Quad lift requiring three-four staff during peak times can be
operated by one person once an appropriate turnstile solution has
been installed. This, it is argued, will result in considerably
better service on the lift entrance as it will release staff from
police jobs and give them more time for the guests' needs, of which
ticket control, is not one.
Access Control Point developed by Intouch Technology Group and
Skyline Skyrides to provide 'staff free' people access. The barrier
is continued within a control 'hut' that provides protection from
the elements for the equipment and a impassable barrier except for
small children who can and do tend to 'scoot' under the turnstile
and can enter without decrementing their ticket or without a ticket
for a luge ride.
Transaction statistics & consumer behaviour data
Transaction data is of high marketing value as it can and does
assist in developing targeted marketing activities such as incentive
schemes and loyalty programs. Clearly, it is preferable to speak to
resort guests one-on-one with some insight into consumer behaviour,
and know your guests prior to financing expensive mass-advertising
via television and radio.
Yet accurate data describing skier behaviour can also improve
customer relations as it will allow resorts to match ride data
against demographic data. Not only will resorts know more about the
groups of people visiting their resort, by tracing their lift usage
they will also know much more about where and when each of these
groups like to ski.
Such analysis will also identify opportunities for operational
efficiency gains across a resort. Automated People Access provides a
resort operator with statistics detailing how frequently a lift is
utilised/unutilised, which areas of a mountain deserve/require
further investment, and which lifts can be turned off during certain
periods; allowing operators to save on labour, electricity, and
servicing.
Verification of Right to Use - History
Historically, the verification of right to use has been by human
visual check.
Coloured Ticket Stock
People with tickets can be verified by a range of visual means.
The mechanisms employed have been colour of ticket stock and or
message or code of the day. Prior to the use of computerised systems
and thermal direct ticket stock, different coloured day tickets were
issued with the ticket colour of the day being arbitrarily decided
each day. The ticket was stamped with a date stamp and staff would
expect to see a sea of blue, green or red tickets predominantly,
representing the chosen ticket colour of the day. A closer visual
inspection confirmed validity by date. This mechanism did not
adequately deal with season passes or multi day tickets and was a
precursor to more sophisticated product packaging.
Computerised Systems
Computerised systems brought about start and end dates on
tickets, messages of the day, and security mechanisms to minimise
transference of tickets.
The only certain way to confirm whether a ticket has been
produced by the system and is valid is for each ticket to have a
unique identifier and for that to be checked against a list of
issued numbers in real time.
Real time ticket checking requires reliable, connected, and
on-line systems which can provide instant verification. Until
recently, this would have been difficult and costly to achieve in a
ski resort environment.
For many years without connected networks, data encryption and
compression to provide apparent real time operation, tickets
produced by systems could have their validity information encrypted
on the ticket device. Computer systems could encode the ticket with
dates, serial numbers, and other data mechanisms which could (in all
likelihood) confirm the ticket was genuine. The more sophisticated
the encryption (like on a magnetic stripe), the surer the
interrogation devices could be of the authenticity of the
credential. And if non-human interrogation devices like magnetic
stripe readers or infra red readers were used, then the higher would
be the equipment cost.
The SmartCard Concept
A smartcard can be likened to an electronic purse. Value is
stored on the device and this device is able to be read from, and
written to, affecting the balance of value on the device.
Public transport ticketing systems tend to work on these
principles. The information and value is portable on the device. The
disadvantage of this is that if the device is lost it cannot be
canceled. The bearer of the device has use of the value unless a
password is also associated with the device, which in any case would
also be able to be stolen.
Electronic Identifiers
The advent of the internet, broadband connectivity, and
miniaturised computing devices such as cell phones and PDAs has
produced an interesting anomaly in one respect making SmartCard
technology obsolete, as nearly everyone already carries an
electronic device that can potentially be used as a form of
identification.
A simple unique identifier on a cheaply produced token is all that
is necessary with broadband Internet connectivity to provide data
interchange (of significant size) within seconds (if not milliseconds)
from anywhere on Earth. Centralised data storage and logic systems
are secure and ubiquitously available from any point accessible
on the Internet
When we speak of the Internet we refer more broadly to Internet
Protocol connectivity as opposed to the public Internet and includes
LAN, WAN and Wireless technologies. The downside of a system requiring
Internet connectivity can be compared to a cell phone; if you have
no coverage, you have nothing.
Security
Excellent secure systems should combine both portability of data
and real time verification. Ideally, if the real time data can be
triangulated then you have an even better system.
All of these things are now possible and affordable using reasonably
inexpensive, off the shelf, personal computing devices and wide
area (including wireless) connectivity to the public Internet at
minimal cost.

Means of Verification - Data Token
The options for data token can be a combination of any of the
following:
Barcode
This technology involves a number encoded as a barcode
symbology that can be scanned by an interpretive reflective
light beam. When utilised a barcode can be printed on a human
readable ticket using regular ticket printers.
Magnetic Stripe
This technology involves writing data to a magnetic material
on a paper or card strait that is written to and read by a
magnetic read/write head (same technology as most ISO credit
cards) The token can be either a plastic ISO card or paper
tickets. A thermal or die sublimation printer with encoding head
can be used to produce an human readable and machine readable
ticket.
SmartCard Chip
These devices contain a data chip onto which information can
be written. Smartcards can be read by smartcard readers (contact
devices) or combined with RFID to provide a proximity device
with more information than just a unique identifier. A smartcard
reader/encode is required to read and write that data. Equipment
to read/write/encode and print human readable information on
smartcards is not commonly available.
RFID Chip
This is a device containing a unique identifier that is read by
a radio device. Like smartcards RFID cards are not human readable.
The devices can be either pre-numbered or can be encoded by the
issuing equipment. A combination RFID and human readable ISO card
produced with a Die Sublimation printer is commonly used for
membership cards and season passes. The fast production of day
passes and temporary credentials will require the convergence of
RFID chips laminated within thermal tickets, currently an
embryonic technology. A number of frequencies are available (with
no clear standard for tickets) falling broadly into two types.
Active These devices are powered to emit a signal
(unique identifier) and require light weight technology to
receive the signal. Active devices can be read from a large
distance.
Passive These devices are not powered and rely on
entering an activated field in order to emit their programmed
and encoded unique identifier. Passive devices require close
proximity to an antenna in order to work. The further the device
is away from an antenna the larger and more sophisticated the
antenna needs to be to reliably 'excite' the
device.
Token Presentation
The options for token (ticket) presentation can vary from having
to make contact with an interrogation device or for the token to be
read at some distance. This relates both to hand held barcode
scanners and RFID scanners and fixed scanners. The longer the read
range the higher the equipment cost. The longer the read range
desired the more complex the equipment required to delineate access
lanes and provide reliable reading of the token no matter where the
token is carried. There has been a long standing preference for
contactless systems where the guest does not have to physically
present a ticket (because they have their hands full with ski
poles). This element of People Access systems involves the highest
capital cost component and the largest contributing factor to the
total cost of ownership.

Means of Verification - Data Carrier
The data can be on the token or external to the token. If the
lookup is external, then the options can be lookup local or lookup
remote or combination of the two by programmed logic. For instance
the ticket may contain data they says 'this ticket is good for this
date'; - the gate needs only to know what date it is to verify
access. Or the ticket contains a unique identifier - the data is
sent to a central server which turns around an answer to the gate to
say OK to the ticket or not.
It is our opinion that fast, ubiquitous, reliable networks and
the sealed nature of a ski area renders the use of portable data
tokens (data on the token) unnecessary.
Use of a simple token carrying a unique identifier with
replicated data to local area networks provides a fast, efficient,
and economical data carrier mechanism. Furthermore, when the tokens
are further used in the environment as gift cards, stored value
cards, electronic purses, room keys, and loyalty cards, the data is
safe from theft and unintended transference and can be easily
revoked, canceled, and/or replaced at will.
Access Control Barrier
Turnstiles
Traditionally a turnstile has been presented as a barrier to
entry. Turnstiles use a solenoid switch to prevent 'free wheeling'
unless tripped by a positive validation.
In the ski industry three arm turnstiles encounter problems.
While the multiple arms provide a way to progress through the
barrier and effect flow control preventing 'piggy backing' of one
person on a preceding person's valid entry, a person on skis can get
tangled in the multiple arms. In recent times, this has been
mitigated by removing arms to provide either a one-arm or two-arm
mechanism.
Turnstiles possessing fewer than three arms have problems of
their own; the most pressing being that it is not possible for the
arm to continue full circle using people power. It is therefore
necessary for them to be motorised and motorised turnstiles are,
obviously, more complex than non-motorised devices. That said, the
costs associated with the addition of electronic sensors for flow
control is not insignificant.
Motorised Arms
There are three kinds of mechanical arms from a single stanchion
which can be employed:

Other physical barriers are available - such as a scissor action
gates commonly used in railway stations - however they are not
well-suited to the snow sport industry because of the complexity of
the infrastructure required to support them.

Access Control Point developed by Intouch Technology Group and
KML for Skyrail comprising 'scissor' style gate and uses magnetic
stripe tickets.

Access Control point developed by Intouch Technology group and
Team Axess to be installed at SkyLine SkyRides.
Problems with Barriers
People Access in European resorts work best with permanent
fixtures housed undercover from the elements. The operators
introduce snow upon which to ski/board in these areas. The benefit
of being undercover is that operators do not need to consider the
variable height of the natural ground (snow depth), which is a
significant problem to be dealt with when gates are stationed
outdoors.
 A European undercover gondola staging area.
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Having permanently fixed barriers also means the stanchions
of the gates can be used by snowboarders to propel themselves
through the gate when access is granted. An undercover setting
also creates a virtual safety speed zone, which may not be so
easy in an outdoor setting.
The challenge in many smaller ski areas in North America
and Australasia is the exposed nature of the lift staging
areas and maintaining in reliable operation sophisticated
equipment that may not be able to a permanent fixture.
Quad char lift at Cardrona Ski Area, New Zealand under
consideration for a turnstile People Access
system. |
Access Control - Reaction
The effect of scanning a ticket can be a combination of:
- Having to progress through a physical barrier
- Sounding of an audible alarm.
- Triggering of a visual alarm.
- An alarm at a monitoring station.
The use of each of these 'control' elements hampers the flow of
people through the check point. It begs the question if 85-90% of
people have a valid ticket why subject all persons to the inconvenience
of a physical barrier, audible response and visual response?
Portals
Portals, such as a metal detector in an airport, are devices a
person needs to pass through.
They provide an implied barrier and they are capable of identifying
a guest with an infraction/invalid ticket. In a multiple portal
configuration this allows the control monitor to identify in which
lane the infraction has occurred.

The portal may be designed to be portable and relocatable and has
some merits for replacing hand held scanners, particularly in circumstances
where one operator - only dealing with infractions - can be used
in place of up to six ticket checkers at the base of a large lift.
It has the benefit of being hands free and barrier free greatly
reducing the complexity of the equipment exposed to the elements.
Basic Principles of RFID
Radio Frequency Identification (RFID) is a well established
high-performance electronic identification technology similar to
chip cards(SmartCards), which are already well known in the market. In
contrast to chip card systems, the reading (and writing) from and
to the device is done wirelessly, using electromagnetic fields,
without requiring any contact.
 
RFID tags can now be produced in continuous rolls like traditional
ski lift tickets.
Data is recorded on an electronic data carrier (Token) which can
be read or processed with read/write devices. In the simplest
(so-called Read Only) applications, the unique serial number of
the data carrier is read and referenced to additional data in an
external database or server.
RFID Technology satisfies the growing requirements of supply chain
management. Data, text, barcodes and graphics can still be
printed on labels in the usual way, but at the same time complementary
information is stored on integrated circuits utilizing radio frequency,
ready for future reading or editing as required. In fact these
printers treat the addition of RFID data as just another barcode. So
for the user or programmer, no knowledge of RFID is necessary. Just
send the data as part of a label format and the printer does the
rest.
HF 13.56 MHz
The frequency typically used for high frequency (HF) RFID
systems is 13.56 MHZ. The HF frequency range is accepted worldwide. A
typical HF RFID system uses passive tags and offers fair performance
in the presence of metals and liquids. HF systems are widely
used in library, mass transit and product authentication applications.
UHF 869.5
The frequency used for ultra-high frequency (UHF) RFID systems
varies between 860 and 960 MHz. UHF RFID systems operate at
915 MHz in the United States and 868 MHz in Europe. UHF RFID
systems are being widely deployed due to RFID mandates from several
large corporations, including international retailers, and the U.S.
Department of Defense. In addition to retail, UHF systems are
employed in various supply chain management applications.
RFID systems consist of two main components:
The transponder (clip + antenna), an electronic data storage
unit, which is attached to the object (or person) to be identified.
A reader (also able to write) which includes an antenna to
communicate with the transponder (or tag).
A transponder can be described as an electronic data carrier, which
can be read and written to contactlessly and without sight and contact. A
transponder has many different characteristics. Transponders
vary significantly, not only due to their basic frequency. Memory
type, capacity, access mode, security level and protocol all influence
the suitability for an application. The transponder stores
data in microchip that is attached to small antenna for communication
with the reader. When a reader communicates with the tag, it
induces power via a magnetic or electromagnetic field, and transmits
a data pulse to the transponder, which carries out the instructions
issued by the reader.
The RFID system is triggered when the reader antenna sends an electromagnetic
wave to the tag. This is the basis of contactless identification. The
design of the reader antenna greatly influences the performance
of the whole system, so care must be taken to design an antenna
that takes full advantage of the technology for the specific application.
The reader manages the contactless communication with transponders. Integrated
or external antennas connected to the reader send commands (through
electromagnetic waves) to the transponder and process the information
returned by the tag. The primary task of the reader is to generate
the transmission signal, filter the return signal and prepare the
data for processing by a controller attendant to the computer system.
RFID Benefits
Advantage over other auto-ID-systems
+ High level of security (unique ID prevents counterfeiting).
+ Contactless communication. No galvanic contact required
between the reader and transponder.
+ No line of sight required between the reader and transponder.
+ Withstands harsh environments. Hardly affected by moisture.
+ Rugged transponder construction. Withstands mechanical
stress.
+ Large data storage capacity.
+ Simultaneous identification. Several tags can be read
in a single transaction.
+ Orientation insensitive. Can be read from most orientations
(frequency dependent).
+ Memory flexibility. Can be programmed, reprogrammed
or locked.
+ Data protection feature. Transponder can be programmed
to prevent unauthorized reading.
Some RFID - System Limitations
- Cannot read through metal. Proximity metal can influence
performance.
- Can be affected by interference from radio systems in proximity
with the tag or reader (Like cell phones).
- Dependence on national and international radio regulations. (Lack
of standards in some regions.)
- No possibility of reading data from the tag in the
event of system failure (may require human readable backup
text).
- Counterfeit and transferability issues.
Overall viability
With the cost of media of RF cards declining, and the Internet
giving rise to increased capacity to sell products and services,
manufacturers of automated People Access solutions universally promote
the possibility of full cost recovery within one to two seasons
of implementation. Supporting economic analysis of how this may
be achieved is however not yet available.
Some return on investment is - hypothetically - easy to quantify.
These include labour cost reductions associated with lift attendance
and ticketing, and increased sales through additional channels.
Other gains are less tangible, such as fraud reduction, benefits
of targeted marketing and CRM, and operational capacity savings. It
is also important to note the degree to which automated People
Access generates benefit in these areas will vary widely between
resorts.
The following table is given as a guide to help calculate possible
costs of people access implementation. The Intouch ScanPass system
forms part of Intouch Subscription Enterprise Licensing level which
adds a 15% premium to the cost of a system that does not include
People Access as a guide to software cost.

Conclusions
If a facility is unable to quantify revenue leakage by fraud that
unequivocally justifies a significant investment in a People Access
system then trailing a system and equipment, which is both cost-effective
and able to be re-utilised, should be considered as the first step.
The most capital cost-effective way to implement People Access
control is using portable hand-held wireless scanners. The
ingredients are:
- People access control staff
- Wireless networking infrastructure at scanning points
- Sufficient hand held scanners
- People Access control software
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Hand held PDA scanner with Intouch PowerScan software. |
Once the business systems are in place and your guests are used
to having their tickets scanned then to reduce access control staff,
self-scanning of tickets and some form of barrier may be
considered.
Self scanning barcoded ticket with Intouch ScanPass
The most cost effective token is one with a barcode, followed by
the magnetic stripe and then RFID, and finally SmartCard. Barcode
scanners are also the most cost effective interrogation device.
Self Scanning Portals
A self scanning portal provides a means of flow control where the
ticket is scanned and then the person progresses through a flow
detector. If an invalid ticket is scanned and the person attempts
to pass the portal a reaction is invoked. People flow will not be
adversely effected if there is feedback to the guest when scanning
a ticket, allowing persons with invalid tickets to fall out of line
prior to passing through the portal, thus avoiding the hassle of
the reaction to an infraction. Software provides accepted logic
to prevent ticket pass back. The use of portals has not been tried
and proven in the ski industry. However, reducing equipment complexity
with a portal style of check point will reward the implementors
with a longer life span and reduced total cost of ownership.

A stylised flow control portal
Gates
Gates provide a more structured mechanism for access control,
physically preventing progress with or without other reaction
elements occurring.
For those ski area operators wishing to explore a gated solution,
we would advocate integration with known, proven current gate technology,
ideally employing purpose built undercover staging areas where equipment
can be permanent fixtures. Alternatively, equipment can be fabricated
on gantries to provide snow grooming and variable ground zero levels.

2007 Award winning RFID and Barcode gate with either three arm,
two arm or single arm turnstile.
There are two proven systems for access control gates developed
in Europe available for implementation in the North American and
Australasian ski markets. All major ticketing vendors support one
or both of these systems, either using their own software logic
or the one provided by the gate vendor. But in any case you don't
have to replace your already integrated ticketing system.

RFID Ski Lift Access Gate with swing arm includes visual and
audible alarm.

RFID Ski Lift Access Gate with two arm turnstile.
But there are Compromises
Appendix 2 cites some recent examples
of the compromises that still exist moving from traditional ticketing
with comments about recent RFID installations in Utah. There is
a $5 surcharge for the RFID ticket and clearly, the guests still
want to see the price of skiing come down. There is and always will
be a significant price variance between a traditional lift ticket
and any other device. Multiply that difference in cost by a resort's
skier days and add that to the pre-season start up cost and you
have a significant financial challenge to overcome.
But there is another cost to the traditional ticket that may ultimately
affect the balance of the equation: Intouch was enthusiastic in
its advocacy of replacing the 'sticky wicket ticket' with composite
polypropylene tickets for a number of reasons including that the
ticket printed twice as fast (only half the ticket feed length)
and it eliminated the trash of adhesive ticket liners and wickets
that plagued resorts that used them. The problem persists that there
is a significant environmental impact in the use and production
of traditional, disposable tickets. Perhaps future far sighted political
lobbying could help resolve the problem?
Alta has gone skiing only, banning boarders. Boarders don't 'have
their hands full' so hands free ticketing is not a huge advantage
to them, while having to propel themselves past and through a gate
does pose a problem that the design of gate (A) pictured above attempts
to address.
Alta has lost some friends by banning boarders and presented a
paradox in evidently promoting 'old fashioned' skiing while introducing
'new fangled' technology. Perhaps a big fence around the resort
and Disneyland style entry gates might be a better future metaphor
for ski areas. (Then you could employ the '17 year old stoners'
to stalk the perimeter to identify intruders putting their computer
games skills to effective use.)
All levity aside, it is difficult to assess the issues confronting
a facility considering People Access without the ability to understand
all the elements that come into play and that much of the information
available is not impartial and that there may be other ways to solve
the problem that does not involve the current technology as it is
being sold. Notwithstanding the author's own acknowledge partiality,
we trust this article is of assistance.
Further Discussion
This article will be expanded upon to keep it relevant to advancements
as they happen and or as opinions and perspectives change.
Currently Intouch Technology Group prefers to use its own software
logic, a combination barcode/RFID token and external lookup to automatic
fail over, replicated databases via TCP/IP using ASTA data compression
and encryption. The solution is robust and proven in both hand held
scanning and gated situations. We have worked with a number of established
industry standard gate vendors and believe that a composite solution
galvanising the best of the Intouch Ultima system for ski areas
and European gate technology is the best platform for an automated
People Access solution in North America, Australia and New Zealand.
For Intouch subscribers, it is our opinion that Team Axess gates
with Intouch as the prime vendor and integrator would be the preferred
structure upon which to base a project.
If you wish to discuss People Access options for your facility
with the author you may do so by telephone or email. Some interesting
reading on RFID can also be found in Wikipedia.
Klaas Sybranda Director Intouch Technology
Group USA 805 682 9999 AUS 08 9322 9099
klaas@intouch-usa.com
Appendix 1. News article from Ski Area Press
Dec, 24, 1997
There are days when a snowboarder may feel like a can of
creamed corn - and now he or she may be scanned just like one
passing through a grocery checkout, as high-tech tickets and
smartcards hit the slopes.
The days of simply punching a hole into a paper ticket are
numbered. Resorts are turning to optical and radio
frequency-based scanning technologies to reduce lift lines,
cut personnel costs, and crack down on ticket counterfeiting.
Some progressive ski conglomerates, like the American Skiing
Company of Bethel, Maine, are even introducing smartcards that
guests can use to buy lift tickets, lessons, lunch, and lip
balm.
The emphasis on high-tech ticketing is still fairly new to
the North American skiing industry and is partly a result of
the consolidation that has swept the industry over the past
few years.
A handful of publicly-traded and deep-pocketed
mega-operators, like American Skiing Company, Vail Resorts,
Booth Creek Ski Holdings, and Canada-based Intrawest, are
seeking higher profits through ticketing technology, not to
mention computer-coordinated snowmaking and even grooming
vehicles with computer-assisted steering.
American Skiing Company, for example, spent US$2.4 million
before the start of the 1997-98 season to install a new
ticketing system at its seven New England resorts.
"We're trying to remove the hassle factor from skiing at
our mountains," said Kathleen Willis, an American Skiing
Company spokeswoman. "You can now visit the ticket window once
in the season, buy a direct-to-lift pass, and that's it." The
pass can be linked to a credit card or have funds loaded onto
it, and be used to pay for everything, from ski school to an
apres ski cocktail. "And you can get passes for your kids that
are connected to Dad's credit card, if you're that brave,"
Willis added.
Skiers at ASC resorts, which include Killington and
Sugarbush in Vermont and Sunday River and Sugarloaf in Maine,
also accumulate "frequent skier" points on their passes based
on how much they spend - redeemable for more lift passes.
Once they approach a lift, skiers with direct-to-lift
passes get scanned by a handheld device, which sends a radio
frequency signal to the chip embedded in the credit-card sized
pass. The pass itself can be in a pocket, as it doesn't have
to be visible to be read. The scanner relays the data it
receives to a nearby node, which proceeds to query a central
server as to whether the pass is valid. If it is, within
seconds the lift attendant's scanner will indicate that the
skier can board the lift.
Some resorts are angling to get rid of the ticket checker's
job entirely. At Montana's Big Sky resort, skiers with season
passes go through a turnstile that automatically determines
whether their pass is valid and then clicks them through.
But even Big Sky's advanced ticketing system, developed by
Austria's SkiData AG, doesn't mean that some poor ski bum is
out of a job. "We still have employees there to show people
how to use the system, even if there's no one there punching
or scanning tickets," said Big Sky spokeswoman Sarah Healey.
"But the SkiData system gives us more flexibility in our
staffing - an employee can be walking around, managing the
lift area, and taking care of problems."
Where ski areas may be able to cut down on staffing is at
the ticket window. If more skiers opt to purchase smartcards
that are good for an extended period of time, that means fewer
visits to the ticket window - thus, shorter lines and fewer
cashiers.
"Smartcards also reduce the hassle of using cash," observed
Mark Danemann, president of Sirius Software in Taos, New
Mexico, which has installed cutting-edge ticketing systems at
42 North American ski areas. "And it gets people to spend
more. It's like using a credit card instead of cash - you
don't pay attention to the outflow of money, and skiing is an
expensive sport."
But others question whether ski areas will see enough of a
return on investment from the smartcards. The cards themselves
cost about a dollar each, and thus aren't yet well-suited to
single-day lift tickets, which typically are priced between
$35 and $50.
"Given that these devices are expensive, and a
polypropylene ticket costs a penny, that's a big investment,"
said Klaas Sybranda of Intouch Technology, a Santa Barbara,
California, company that just installed a ticketing system at
California's Mammoth Mountain, one of the country's largest
ski areas. "One of the things that smartcards and radio
frequency checking are supposed to do is eliminate fraud, but
I'm not sure the amount of fraud justifies the expense."
But Sybranda says that as the cost of the smartcards drops
- as it is virtually certain to do - it may make sense for
more ski areas, especially if the cards can be recycled.
There are other benefits to the high-end technology. As
skiers are scanned, ski areas can run reports on traffic
patterns - discovering which lifts are most popular at which
times of day. That information may be used to assign the right
number of employees to different parts of the mountain, or
even decide where to install a new lift. And American Skiing
Company is hoping that its new set-up, from Lasergate Systems
of Clearwater, Florida, will eliminate one of the big problems
of any ski area: lost children.
The old fashioned way of tracking down errant tykes was to
write messages on blackboards near the lift boarding area. But
now, American Skiing Company staffers can query the ticket
system to find out which lift a child last boarded, and when,
giving them a rough sense of where to find the lost kid.
The ultimate goal of the new generation of ticketing
systems isn't to replace the trusty Saint Bernard, though.
It's to bring ski areas into the 1990s, providing the
financial reporting systems that will help them eke more
profit out of an industry that has long been stagnant. "These
systems allow resort operators to manage the real-time cash
input to the resort," says Jacqueline Socghtig, president and
CEO of Lasergate Systems. "At the end of the day, they're
competing with everyone else for discretionary dollars."
How well do the new systems work? Healey at Big Sky says
her mountain never had lift lines before, and doesn't have
them now. Some ski areas, like Colorado's Breckenridge, have
found that their supermarket-style optical scanners can cause
tie-ups as skiers figure out how to use them. ASC, for the
moment, is reserving judgment as its busy holiday season
arrives.
"This is the big test," says ASC's Willis. "Call me on
January 7th, and I'll have a much better understanding of how
well it works."
Dec, 24,
1997 |
Appendix 2. The Utah Experience
September 12, 2007
Alta to Debut RFID Ski Products
For those that don't know what RFID is, it is an embedded
chip that has called a Radio Frequency ID that is a unique
identifier. We use them for prox badges and identification
on hardware assets and lots of companies use them to track
shipments.
This from First Tracks Online:
NEW TICKETS: Alta is implementing a skier-friendly, web-friendly,
hands-free ticketing system. All ski products will be loaded
on the Alta Card, which will have an RFID (radio frequency
identification) chip embedded in it to allow access through
entry gates to the lifts. The hands-free system means no more
showing a pass at every lift. Skiers place the Alta Card,
with a valid ski product loaded on it, inside a pocket by
itself and leave it there for the day; antennas will do the
rest. At the end of the day, skiers can visit alta.com and
enter the Web ID on the Alta Card to personalize the card,
track ski history and reload the card. On the next ski day,
skiers can go straight to the lifts and skip the extra stop
at the ticket office.
Tell me that doesn't rock.
"Those crazy folks at Alta. Want an old fashioned
ski experience so they boot the boarders and get rid of the
terrain park. Then they go and get rid of the ticket office
and lift tickets for passholders. Like skiing in 1960 only
with RFID."
Posted by Justin at September 12, 2007 12:43 AM
Click
here to visit the ski blog
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Thursday, February 8, 2007
Utah Ski Review: Solitude

"Solitude is (the) first resort I've been to that gives
you an RFID (radio frequency ID) lift ticket that you stick
in your left upper jacket pocket. Plastic screens at the
lifts read your card and trigger the turnstile to let you
pass. Compared to most areas where you often have to gain
the attention of some 17-year-old stoner talking to his
buds instead of doing his job, this system works pretty
well... But at $53, it's comparable in price with Alta
but is more fun once the boards come off."
Click
here to read the full blog
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